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Privacy Policy

Last Updated: September 23, 2025

This Privacy Policy explains how The VyB Agency (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website at vyb.agency. By accessing or using our website and services, you consent to the terms outlined in this policy.

1. Information We Collect

We collect information from you in two primary ways: directly from you and passively through our website technologies.

Personal Information You Provide Directly:

We collect personally identifiable information (PII) that you voluntarily provide to us when you fill out forms on our website, such as our “VyB contact form” or when you subscribe to our newsletter, “The Strategy Signal.” This information may include your name, email address, and phone number. The purpose of collecting this information is to respond to your inquiries, provide customer service, and to send you updates, marketing, and promotional content.

Passive Information We Collect Automatically:

When you visit our website, we automatically collect certain information about your device and browsing activity. This passive data collection occurs through the use of cookies, web beacons, and log files. The information we collect may include your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), and the pages you visit on our site. We use this data to analyze website traffic, track user movement on the site, and gather demographic information for site administration and optimization. This data may also be used to create user profiles to help us understand customer preferences and behaviors and to deliver a more personalized user experience.

We do not collect any sensitive personal information as defined by the CCPA/CPRA, such as precise geolocation, racial or ethnic origin, or religious beliefs.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Respond to Inquiries: We use your personal information to communicate with you and respond to your requests.
  • To Send Marketing and Promotional Materials: We use your contact information to send you our newsletter and other updates, provided you have consented to receive them.
  • To Improve Our Services: We analyze passively collected data to understand how our website is used and to enhance our services.
  • To Personalize Your Experience: We may use your information to create a more customized experience for you on our website.
  • For Legal Compliance: We may use and share your information as required by law, such as to respond to legal process or to protect our rights and property.
  • For Content and Business Analysis: We utilize various AI tools, including Semrush for website and trend analysis, Claude AI and ChatGPT for copywriting and research, and Google Gemini Pro for deep research, to assist in our creative and analytical processes. These tools may process publicly available information or data provided by you as part of our business relationship, as well as data we generate.

3. Third-Party Sharing and Data Transfers

We share your personal information with the following categories of third-party service providers who assist us with our business operations:

  • Email Marketing: We use Kit to manage our email campaigns and send newsletters.
  • Analytics & Advertising: We use Google Analytics to analyze website traffic and user behavior.
  • Project Management: We use Trello and Slack for internal project management and communication.
  • Client Communications: We use Loom to record screen videos to communicate with our clients about their websites.
  • Data Storage: We use Google Workspace and Shared Drives to securely store client data and other business files.

We require all third-party service providers to respect the security of your personal data and to treat it in accordance with the law. We do not sell your personal information.

4. Cookies and Tracking Technologies

Cookies are small data files stored on your device that help us remember your preferences and improve your experience. We use different types of cookies, including performance, analytics, and advertising cookies. You can choose to disable cookies through your browser settings, but please note that some parts of the website may not function properly.

5. Your Privacy Rights

Depending on your jurisdiction, you may have specific rights regarding your personal information. These rights are not absolute and may be subject to certain limitations.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, and the purposes for our use and sharing of the information.
  • Right to Delete: You have the right to request the deletion of your personal information that we have collected from you, with some exceptions.
  • Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
  • Right to Opt-Out of Sale or Sharing: You have the right to direct a business that sells or shares your personal information to stop doing so. The CCPA defines “sharing” to include disclosing a consumer’s personal information to a third party for cross-context behavioral advertising. We provide a clear link on our website titled “Do Not Sell or Share My Personal Information” for you to exercise this right.
  • Right to Limit Use of Sensitive Data: You have the right to direct us to limit the use of your sensitive personal information (if collected) to certain purposes.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us using the information provided below. We will respond to all verifiable requests in accordance with the law.

6. Data Retention

We will retain your personal information for a period of seven years to fulfill the purposes for which we collected it and to satisfy any legal, accounting, or reporting requirements.

7. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: matt@vyb.agency

Phone: 310-304-4485

Mailing Address: Provided upon request.